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Juan Moreno
Nov 18, 20243 min read
The Real Reason Harris Lost The Election: Body Language
Ok, so that’s a bit of clickbait, but there is something in this. One established way of analysing body language is in terms of high and...
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Juan Moreno
Mar 25, 20222 min read
Wishful thinking rocks (or maybe it doesn’t)
What do advertising, conspiracy theories, James Bond and political propaganda have in common? I would argue that at heart, it is wishful...
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Juan Moreno
Jan 11, 20221 min read
Don’t Look Up, but do take notice of this film.
Advertising has always referenced emblematic films and I believe that Don’t look Up, the fake news satire currently being seen by a lot...
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Juan Moreno
Nov 5, 20212 min read
“Hybrid” is where it’s at…
If you have been wondering how business is reacting to the end of lockdown in terms of people mixing in person or continuing to work...
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Juan Moreno
Jul 20, 20211 min read
Great graphics on a video are like singing in tune…
I once asked a professional musician why singing or playing in tune was so important. He told me that for some reason, music enters the...
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Juan Moreno
Jun 18, 20211 min read
Hello darkness my old friend
Something has been changing in the world of advertising. It used to be almost an unwritten rule that ad spots had to be positive, upbeat...
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Juan Moreno
May 11, 20212 min read
Winning the top prize at Cannes doesn’t necessarily mean a film is any good…
Cinematographers for narrative cinema are frequently heard to say that the photography always has to be in service of the story, and the...
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Juan Moreno
Apr 28, 20211 min read
No more waiting for edits!
If you need to have your conference, online event, interview or any multi-camera event edited in super quick time, Four Rooms now can do...
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Juan Moreno
Mar 10, 20212 min read
Is your ad too funny?
Standing out to jaded consumers in an over-saturated marketplace is key for advertising and one great way of doing it is to make people...
27 views0 comments
Hamish Nichols
Jan 14, 20213 min read
Is your online training programme trustworthy?
Online training programmes can be excellent business and are currently selling like hotcakes, especially given current conditions....
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